Cách viết Kinh Nghiệm “hết nước chấm”

Kinh Nghiệm Làm Việc là phần quan trọng nhất trong CV, gồm 4 thông tin:
(1) Vị trí đã/đang làm.
(2) Công ty đã/đang làm.
(3) Thời gian đã/đang làm tại vị trí công ty đấy.
(4) Thành tích đã đạt được hoặc nhiệm vụ đã phụ trách.

Ví dụ:

PROFESSIONAL EXPERIENCE
(1) Marketing Director                                                             (3) May 2015 – Present
(2) Unilever Vietnam
(4) – Grew sales 22% for the previously stalled product; chaired a committee to restructure and develop a global market strategy that resulted in new branding, marketing collateral, and training.
– Added an additional 19% in projected 2017 sales for an above-mentioned product by devising an ongoing market penetration strategy.
– Drove $2M in marketing-assisted revenue by designing new product launch marketing and communication plans including client “roadshows” and on/offline promotional strategies.
– …

(1) Marketing Manager                                                            (3) Mar 2013 – Apr 2015
(2) Coca-Cola Vietnam
(4) – Increased B2C joint venture sales 138% over 2 years by increasing partnerships across all business lines.
– Grew new services business from zero to $10M in annual revenues.
– Crafted 5 year strategic plan for business development; served as 1 of 3 members of the strategic planning team and met with key global stakeholders to develop plan objectives.
– …

Cách viết phần Kinh Nghiệm Làm Việc chuẩn

• Sắp xếp kinh nghiệm bạn làm gần đây nhất đến cũ dần (đây là cách phổ biến, dễ nhất).
• Chỉ thể hiện những vị trí / kinh nghiệm phù hợp, liên quan nhất đến vị trí đang ứng tuyển.
• “Khoe” những thành tích đã làm được chứ không liệt kê những nhiệm vụ đã làm.
• Luôn kèm theo số liệu kết quả đã đạt được và tô đậm để làm nổi bật bản thân.
• Bắt đầu mỗi dòng thành tích bằng động từ quá khứ đơn vì phần lớn các công việc bạn đã làm đều ở quá khứ. Dùng ngay những động từ chuyên nghiệp trong CV.

Tham khảo các câu mô tả kinh nghiệm theo từng vị trí

Digital Marketing

• Developed and implemented digital marketing strategies that generated over $850,000 in revenue in 2024.
• Conducted market research and competitive analysis to identify trends, opportunities, and threats, resulting in the launch of a new product line that generated $500,000 in sales in its first quarter.
• Monitored and reported on campaign performance using analytical tools, including Google Analytics, resulting in a 10% increase in ROI.
• Oversee the execution of SEO, SEM, email, social media, and display advertising campaigns, achieving a 12% decrease in cost per acquisition.
• Achieved a 23% increase in conversion rates by conducting A/B testing and analyzing data to improve website performance and user experience.
• Enhanced conversion rates by 12% via A/B testing landing pages for a better performing conversion funnel.
• Collaborate with internal departments to execute national advertising campaigns, plan global digital distribution, and re-deploy a 2M+ consumer sales and marketing database.
• Led the concept and launch of multiple crowdfunding campaigns for priority product releases, resulting in new revenue of $200K+.
• Analyze and update company’ digital marketing strategy in collaboration with the Brand Manager, resulting in a 30% increase in traffic to the company website over a 6-month period.
• Established 7+ interactive digital marketing strategies to attract 53% more clients to the website, resulting in an average revenue increase of 32% each year.

Social Media

• Produced 2 viral videos within 6 months that accumulated over 4 million and 1.8 million views, respectively, amassing 141k+ shares and attracting over 4k new followers on Instagram.
• Created and optimized 200+ TikToks and 130+ social media posts, driving an 808% increase in Instagram followers and a 176% rise in TikTok followers.
• Developed and implemented content strategies that resulted in a 725% increase in Instagram story engagement and a 281% rise in story reach within 6 months.
• Manage digital marketing efforts across 7 social media platforms, ensuring cohesive brand messaging and increased online presence.
• Edited and created 25+ video snippets for LinkedIn newsletters, boosting engagement and reposts, and enhancing the company’s professional network presence.
• Created 10 short videos with over 1M views each, and 20 videos with 40K+ engagements, significantly boosting our following.
• Spearheaded outreach to secure 30 content collaboration partnerships with industry experts, achieving a 20% success rate and helping establish our brand as a leading authority in the career space.
• Implement marketing and promotion tactics that led to 34% growth in total social media shares and 27% increase in website traffic from social media posts.
• Developed online marketing campaigns, effectively increasing followers by 1,400+ and driving brand awareness.
• Lead a team of 5 to develop and execute social media marketing campaigns across various platforms, increasing engagement by 40%.
• Spearheaded an influencer marketing campaign that grew our following by 63%.

SEO

• Research and implemented technical and on-page SEO recommendations that increase organic traffic by 80%+ and secure $2M+ in annual revenue growth.
• Boosted rankings from page 5 to page 1 on 3+ major search engines, leading to the company’s website becoming the 2nd most visited art and crafts website in 2024.
• Stay up-to-date with industry trends to identify keyword opportunities, which enhance organic revenue by 25%+ each quarter.
• Conducted a thorough technical audit and incorporated advanced digital marketing strategies to increase monthly hits from 20K+ to 2M+.
• Completed a performance analysis every 3 months to drive link-building strategies, keeping 93% of Simplise pages in the first 3 positions on Google for 3+ years in a row.
• Cooperated with 14+ team members to ensure that SEO best practices were followed when implementing newly developed code.
• Secured over 200 links from 100+ unique domains for our websites, effectively enhancing brand awareness and optimizing SEO performance.
• Created a self-hosted blog using WordPress.org with 1M total impressions and 32K total clicks in the last year.

Copywriter

• Wrote online articles that currently receive 3M+ hits per month (across 7 different websites).
• Expanded the international reach of our business by writing an online newsletter sent out to prospects across 70 countries.
• Delivered advice to clients on content and social media strategies to bring in customers, improving their social traffic by 47% in 6 months.
• Created steady customer engagement by developing, writing, and editing our monthly newsletter, which was distributed to 3K+ customers around the world.
• Produced web copy for the business and wrote SEO-focused articles, which increased our web traffic by 26%.
• Built awareness of new offerings by writing 4 press releases each year (one per quarter) regarding product launches.
• Onboarded 2 new writers, edited their work and managed and delegated projects.
• Wrote and edited 390+ articles to empower company’s website and microsites using on-page and technical SEO to drive traffic.
• Launched our monthly newsletter for job seekers, achieving an average open rate of 59,5%.

Content Editor

• Created and optimized 1,000+ blog posts on products and services introduced.
• Consistently edited 8,000 words a day, maintaining the highest level of accuracy and quality as calculated by company.
• Co-wrote 100+ page textbook on writing in Academic English for non-native speakers.
• Successfully edited 1,000+ scientific and technical manuscripts, ensuring that they met guidelines of style guides and were ready to be submitted to various academic journals.

Không có kinh nghiệm thì viết gì?

Kể cả chưa từng đi làm chính thức hoặc chưa làm công việc tương tự trước đó thì bạn vẫn có thể viết Professional Experience từ những kinh nghiệm này:

• Kinh nghiệm thực tập.
• Kết quả, trải nghiệm từ các hoạt động nhóm, ngoại khoá, xã hội, tình nguyện, dự án… đã tham gia.
• Những hiểu biết, kiến thức đúc rút từ công việc hiện tại hoặc trước đó mà có liên quan, giúp ích vị trí bạn đang muốn ứng tuyển.
• …

Ví dụ:

Digital Marketing Intern

• Assisted in developing and executing 2 successful digital marketing campaigns that resulted in a 15% average increase in monthly website traffic.
• Contributed to the creation of 3 email marketing campaigns that achieved 20–25% open rates and 5–8% click-through rates.
• Assisted with the creation and distribution of 4 newsletters appeals to the company’s community, leading to a 10% increase in conversation.

Social Media Intern/Assistant

• Created a draft for a social media content calendar to ensure an average of 2 posts were published per day.
• Communicated daily with customers and followers via company’s social media channels to achieve a goal of 15% increase in engagement.
• Helped identify trends and create original, engaging content for social media channels, contributing to a 15% increase in engagement over 4 months.
• Respond to 100+ comments and messages daily across the company’s social media platforms.
• Achieved a 12% increase in social media engagement by supporting with the social media team to create and schedule content on Facebook, Instagram, Twitter, and TikTok.
• Manage the company’s online presence across 4 social media platforms, including Facebook, Instagram, TikTok, and LinkedIn to engage with followers, strengthen community relationships, and ensure that anything published is a good fit for company’ brand and voice.
• Spearheaded a successful marketing and e-mail campaign, increasing Instagram following by 53% and Facebook engagement by 48% within 4 months.
• Create and schedule 30+ weekly social media posts across multiple platforms.
• Produce engaging, informative social media posts that bring in an average of 85+ daily new followers.
• Researched and identified 10 influential social media accounts and influencers for collaboration opportunities, resulting in a 20% increase in social media reach.
• Participated in the development and implementation of company’s social media strategy, resulting in a 15% increase in overall social media engagement in 1 month.
• Contributed social content 3 times per week, helping grow one client’s social media presence by 40% and organic traffic by 160% over a 6 months period.
• Conducted data mining and market research to improve decision-making within the Social Media Team and increased content development by 12%.
• Managed the company’s social media accounts, increasing the number of followers by 15% over 3 months.

Junior Content Writer

• Wrote 5+ blog posts per week to boost engagement, resulting in each post receiving 600+ views.
• Teamed up with another content writer to produce an SEO-driven blog that grew from 80 to 15000+ organic monthly visits in less than 4 months.
• Scaled up our international reach by composing an online newsletter and mailing it to prospects in 17+ countries.
• Implemented 4 new content strategies and updates that used a mix of data and SEO principles, resulting in a $12K+ increase in online channel sales per month.