Mẫu JD các vị trí Digital Marketing

Responsibilities

• Determine the best media outlet mix for promotional strategies.
• Regularly report advertising campaign results (including revenues and costs).
• Optimize advertising strategies for varying audiences and channels.
• Plan and execute media campaigns for several platforms.
• Appropriately manage the organization’s media budget.
• Negotiate with media channels to close competitive deals.
• Ensure a cohesive advertising message across campaigns.
• Build long-term relationships with media influencers to promote our brand.
• Scan the media marketplace to keep up-to-date on the latest media trends.
• Lead the advertising department in all projects and campaigns.
• Use analytics to improve advertising strategies.

Requirements

• X years of work experience as a Media Manager or similar.
• Knowledge of different types of media channels.
• Demonstrable experience with building effective media campaigns.
• Familiarity with digital marketing.
• Working knowledge of analytics tools.
• Experience with budget planning and KPIs.
• Ability to manage and combine data.
• A result-driven approach to projects.
• Analytical thinker with strong conceptual and research skills.
• Strong decision-making skills
• Ability to work under pressure and meet deadlines.
• Ability to work independently and as part of a team.
• Excellent interpersonal, communication, and public speaking skills.
• A natural leader who displays strong decision-making and attention to detail.
• Prior leadership position would be advantageous.
• Bachelor’s degree in Marketing/Media or related (essential).

Responsibilities

• Develop a content strategy aligned with short-term and long-term marketing targets.
• Develop and share all the written guidelines.
• Determine sources for content creation.
• Undertake content marketing initiatives to achieve business targets.
• Write clean, concise, well-polished content.
• Collaborate with design and writing teams to produce high-quality content.
• Liaise with content writers to ensure brand consistency.
• Use content management systems to analyze website traffic and user engagement metrics.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Deliver engaging content on a regular basis and inspire team members.
• Develop an editorial calendar and ensure the content team is on board.
• Ensure compliance with the law (e.g. copyright and data protection).
• Receive customer feedback and generate ideas to increase customer engagement.
• Stay up-to-date with developments and generate new ideas to draw the audience’s attention.
• Understand customer challenges in order to develop a more effective editorial calendar.

Requirements

• X years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, Facebook, Youtube, Tiktok, etc.)
• Proficiency in MS Office and WordPress or other Content Management Software.
• Understanding of web publishing requirements.
• The editorial mindset with an ability to predict audience preferences.
• Hands on experience with SEO and web traffic metrics.
• Expertise in social media platforms Projects management skills and attention to detail.
• Good time-management skills.
• Critical-thinker and problem-solver
• Ability to multi-task.
• Excellent communication and writing skills in English.
• BSc degree in Marketing, Journalism or relevant field Team player.

Responsibilities

• Design social media strategies to achieve marketing targets.
• Define the most important social media KPIs.
• Manage, create, and publish original, high-quality content.
• Monitoring social media metrics.
• Measure the success of every social media campaign.
• Administer all company social media accounts ensuring up-to-date content.
• Liaise with writers and designers to ensure content is informative and appealing.
• Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches.
• Train internal teams to integrate and maintain a cohesive social media strategy.
• Stay up-to-date with new digital technologies and social media best practices.
• Provide constructive feedback.
• Adhere to rules and regulations.
• Present to Senior Management.

Requirements

• X years of experience as a Social Media Manager or similar role.
• Social Media Strategist using social media for brand awareness and impressions.
• Excellent knowledge of Facebook, Youtube, LinkedIn, Instagram, Tiktok, and other social media best practices.
• Experience with doing audience and buyer persona research.
• Good understanding of social media KPIs.
• Familiarity with monitoring metrics.
• Excellent multitasking skills.
• Great leadership skills.
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Great interpersonal, presentation, and communication skills.
• A degree in Media or training in Social Media.

Responsibilities

• Develop and execute successful SEO strategies.
• Manage a team of SEO Specialists.
• Identify key SEO KPIs.
• Work towards organic search optimization and ROI maximization.
• Regularly perform thorough keywords research.
• Prepare and present reports regularly.
• Conduct keyword research to guide content teams.
• Review technical SEO issues and recommend fixes.
• Optimize website content, landing pages, and paid search copy.
• Direct off-page optimization projects (e.g. link-building).
• Collect data and report on traffic, rankings, and other SEO aspects.
• Work with social media and PPC teams to optimize campaigns.
• Identify problems and deficiencies and implement solutions in a timely manner.
• Suggest improvements in process and productivity optimization.
• Collaborate with web developers and marketing teams.
• Stay up to date with the latest SEO and digital marketing latest trends and best practices.

Requirements

• X years of experience as an SEO Manager or similar role.
• X years of experience in planning and implementing a successful SEO strategy.
• Proven success in SEO.
• X years of experience in web analytics, marketing, and business development.
• Expertise in A/B and other testing methods.
• Familiarity with HTML, CSS, JavaScript.
• In-depth knowledge of research principles and methods, and experience in analyzing data.
• Analytical mindset with numerical aptitude.
• Sense of ownership and pride in your performance and its impact on the company’s success.
• Critical thinker and problem-solving skills.
• Team player
• Good time-management skills.
• Great interpersonal and communication skills.
• Strong organizational and leadership skills.
• MA in marketing or a similar relevant field.

Responsibilities

• Build, plan, and implement the overall digital marketing strategy and roadmap.
• Manage and oversee different digital marketing channels.
• Set specific digital objectives, measure ROI, and KPIs.
• Prepare and manage digital marketing budget Build and inbound marketing plan.
• Oversee all the company's social media accounts Measure and manage online content, ensure brand consistency.
• Develop specific campaigns to create and maintain high levels of customer interaction.
• Forecast sales performance trends and act proactively to increase our market segment.
• Motivate the digital marketing team to achieve goals.
• Liaise with Product, Tech, and Sales directors to increase client satisfaction through cohesive strategies.
• Research competition, investigate benchmarks and provide suggestions for improvement.
• Stay up to date with the latest technology and best practices.

Requirements

• X years of experience as a Digital Marketing Director.
• X years of experience in developing and implementing digital marketing strategies.
• Demonstrable experience in designing and implementing successful digital marketing .campaigns.
• Strong understanding of how all current digital marketing channels function.
• Solid knowledge of online marketing tools and best practices.
• Familiarity with web design.
• Sense of ownership and pride in your performance and its impact on the company’s success.
• Critical thinker and problem-solving skills.
• Team player.
• Excellent analytical and project management skills.
• Good time-management skills.
• Strong team management and communication (written and verbal) skills.
• BSc degree in Marketing, Digital technologies, or relevant field.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Track ROI and KPIs.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.).
• Launch optimized online adverts through Google Ads, Facebook, etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization, etc.).
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.).
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.
• Monitor competition and provide suggestions for improvement.

Requirements

• Proven experience as a Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM.
• Perfect knowledge of web analytics tools.
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Good communication and interpersonal skills.
• Sense of ownership and pride in your performance and its impact on a company’s success.
• Team player.
• BSc/BA in marketing or relevant field.

Responsibilities

• Leading clients' campaign advertising strategies.
• Managing creative teams.
• Briefing designers and copywriters.
• Developing and nurturing client relationships.
• Keeping projects on time and within budget.
• Setting objectives for creative teams.
• Conducting performance evaluations and giving feedback.
• Monitoring the success of campaigns.
• Managing external stakeholders.
• Identifying new opportunities for growth.

Requirements

• Bachelor's degree in Business Administration or related fields.
• At least 5 years of experience as an Account Director.
• Proven management experience.
• Knowledge of market research techniques.
• Understanding of budgeting and reporting.
• Exceptional interpersonal skills.
• Excellent organizational, negotiation, and leadership skills.
• Outstanding critical thinking and problem-solving skills.

Responsibilities

• Remain in close communication with clients to comprehend their needs and specifications.
• Listen to the suggestions and wishes of the clients and communicate them to the appropriate people inside the agency.
• Learn about the clients’ industry and business activities to suggest more personalized solutions.
• Liaise with clients to organize promotional events or decide on advertising material that suits their profiles and goals.
• Collaborate with colleagues to design creative campaigns or other projects according to the standards discussed with clients.
• Employ networking techniques to attract new clients.
• Negotiate budgets and deadlines and make detailed presentations justifying costs and schedules.
• Undertake administrative work and keep records of clients.

Requirements

• Proven experience as an Advertising Account Executive or related position.
• Good understanding of marketing and advertising methods and techniques.
• Good knowledge of MS Office; working knowledge of digital marketing channels will be a strong advantage.
• Ability to multi-task and handle a variety of accounts possibly from different industries.
• A team player with outstanding communication and presentation skills.
• BSc/ BA in Marketing, Business Administration or relevant field.

Responsibilities

• Determine the best media outlet mix for promotional strategies.
• Plan and execute media campaigns for several platforms.
• Optimize advertising strategies for varying audiences and channels.
• Regularly report advertising campaign results (including revenues and costs).
• Design and review advertising budgets in collaboration with the line manager.
• Negotiate with media channels to close competitive deals.
• Prepare additional promotional projects to support new product launches.
• Create new campaigns to reach a broader audience.
• Ensure a cohesive advertising message across campaigns.
• Build long-term relationships with media influencers to promote our brand.
• Lead the advertising department in all projects and campaigns.
• Understand internal and external client expectations and liaise with clients to ensure satisfaction.

Requirements

• Proven work experience as a Media Director, Media Planner, or similar role.
• Knowledge of different types of media channels.
• Demonstrable experience with building effective advertising campaigns.
• Familiarity with digital marketing.
• Working knowledge of analytics tools and vendors.
• A result-driven approach to projects.
• Experience with budget planning and KPIs.
• Ability to manage and combine data.
• Strong decision-making skills.
• Excellent interpersonal, communication skills.
• A Bachelor's Degree in Marketing, Communication, or another relevant field.
• Prior leadership position would be advantageous.

Responsibilities

• Serve as the organization’s media liaison and formal spokesperson.
• Build and manage the organization's social media profile and presence.
• Appropriately manage the organization’s media budget.
• Monitor online and offline campaigns, and report on results.
• Promote additional projects to support new product launches.
• Negotiate with media channels to close competitive deals.
• Develop content for dissemination via press releases, social media, websites, and other distribution channels.
• Ensure that key messages align with vital business strategies.
• Build long-term relationships with media influencers.
• Scan the media marketplace to keep up-to-date on the latest media trends.

Requirements

• X years of work experience as a Media Manager or similar.
• Demonstrable experience with building effective media campaigns.
• Ability to nurture long-term relationships with key media influencers.
• Analytical thinker with strong conceptual and research skills.
• A natural leader who displays strong decision-making and attention to detail.
• Ability to work under pressure and meet deadlines.
• Ability to work independently and as part of a team.
• Excellent interpersonal, communication, and public speaking skills.
• Bachelor's degree in Communications/Media or related (essential).

Responsibilities

• Collect and analyze market data Identify target audiences and understand their behavior and habits.
• Determine the best media outlet mix for our campaigns.
• Collaborate with internal departments and external vendors to deliver fully integrated campaigns.
• Optimize ad campaigns according to geographic exposure, frequency, time spans, and more.
• Analyze campaign metrics, prepare performance reports, and provide recommendations.
• Negotiate and purchase digital advertising space.
• Allocate budgets and monitor costs.
• Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs).
• Evaluate the success of media strategies and campaigns.

Requirements

• Proven experience as a Media Planner; experience in digital media is preferred.
• Broad knowledge of media channels.
• Familiarity with campaign evaluation metrics and media buying.
• Deep knowledge of paid search, display advertising, SEO, and social media advertising.
• Working knowledge of analytics tools.
• Excellent communication and teamwork skills.
• An analytical mind with an aptitude for statistics and math.
• Strong decision-making skills.
• Organizational and time management skills.
• BSc/BA in Marketing, Business Administration, or similar field.

Responsibilities

• Research industry-related topics and identify gaps in our content.
• Write original copy for ads and social networks.
• Prepare and publish articles that describe our company and products.
• Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters).
• Use SEO practices to optimize articles and increase visibility.
• Liaise with Designers to enrich the text with visual aids, like images and charts Shape language and tone used in sales emails, banners, and brochures.
• Create and oversee reports on content (e.g. weekly or monthly).
• Interview clients, industry experts, and internal teams.
• Monitor metrics related to our content, like web traffic and conversion rates.
• Ensure all content is up-to-date.

Requirements

• Proven work experience as a Senior Copywriter, Product Copywriter, or similar role.
• Portfolio of published articles.
• Excellent writing and editing skills, with a keen eye for detail.
• Hands-on experience with Content Management Systems (e.g. WordPress).
• An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts).
• Solid time-management skills.
• Basic keyword search knowledge.
• BSc in Marketing, Communications, Journalism, or relevant field.

Responsibilities

• Plan and implement an editorial calendar.
• Develop and share all the written guidelines.
• Conduct basic keyword research.
• Serve as an exemplary writer.
• Always stay consistent with our company’s tone and mission.
• Write clean, concise, well-polished content.
• Monitor content success and progress, traffic, and conversion.
• Give insights on content performance.
• Write and proofread blog posts about our company’s products and services.
• Create promotional text for online ads, banners, brochures, and social networks.
• Update existing content on our web pages.
• Participate in email marketing campaigns.
• Implement SEO practices to increase blog posts’ visibility.
• Collaborate with graphic designers and create visually attractive pieces of content.
• Determine sources for content creation Interview internal team members (e.g. product developers and salespeople) to learn about product features.
• Stay up-to-date with the latest industry trends.
• Understand customer challenges in order to develop a more effective editorial calendar.
• Review and suggest improvements for the content written by other writers.

Requirements

• Work experience as a Junior Copywriter, Content Writer, or similar role for [X] year(s).
• Outstanding writing skills.
• Experience with proofreading.
• An ability to describe product features in a creative and informative way.
• Hands-on experience with Content Management Systems (e.g. WordPress).
• Basic knowledge of SEO and keyword research tools (e.g. Keyword Planner and Moz).
• Good time-management skills.
• Ability to multi-task.
• Excellent attention to detail.
• Strong interpersonal and communication skills.
• Critical-thinker and problem-solver.
• BA degree in Literature, Journalism, Marketing, or similar relevant field.
• Copywriting samples; a portfolio of published articles is a plus.
• Strong interpersonal and communication skills.
• Critical-thinker and problem-solver.

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Define the most important social media KPIs.
• Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content.
• Measure the success of every social media campaign.
• Moderate all user-generated content in line with the moderation policy for each community.
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
• Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions.
• Stay up to date with the latest social media best practices and technologies.
• Work with copywriters and designers to ensure content is informative and appealing.
• Provide constructive feedback.

Requirements

• X years of experience as a Social Media Specialist or similar role.
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Experience with doing audience and buyer persona research.
• Good understanding of social media KPIs.
• Familiarity with web design and publishing.
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Great interpersonal and communication skills.
• BS in Communications, Marketing, Business, New Media, Public Relations, or relevant field.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights.
• Track important SEO metrics including organic traffic, conversion rates, analyze website analytics and report.
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion, and optimization.
• Implement link building strategies and manage backlinks to build online authority.
• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement a link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Follow SEO trends and stay up-to-date with new tools and practices.

Requirements

• X years of work experience as an SEO Specialist or similar digital marketing role.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Familiarity with keyword research and management tools.
• In-depth experience with website analytics tools.
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO.
• Strong analytical skills.
• BSc in Marketing, Tech, or relevant diploma.

Responsibilities

• Build, plan, and implement the overall digital marketing strategy.
• Prepare and manage the digital marketing budget.
• Plan and execute various digital marketing channels, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimizes user funnels.
• Design, build, and maintain our social media presence.
• Suggest activities for improving the quality of online content.
• Build an inbound marketing plan. Identify trends and insights, and optimize spend and performance based on the insights.
• Lead, supervise, and motivate members of the digital marketing team.
• Research competitors and provide suggestions for improvement.
• Brainstorm new and creative growth strategies.
• Stay up to date with the latest technology and best practices.
• Collaborate with internal teams, agencies, and other vendor partners.
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate.

Requirements

• X years of experience as a Digital Marketing Manager.
• X years of experience in developing and implementing digital marketing strategies.
• Good knowledge of all different digital marketing channels.
• Good knowledge and experience with all different digital marketing channels, online marketing tools, and best practices.
• Familiarity with web design.
• Experience in optimizing landing pages and user funnels.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Sense of ownership and pride in your performance and its impact on a company’s success.
• Critical thinker and problem-solving skills.
• Team player. Good time-management skills.
• Great interpersonal and communication skills.
• BA in Marketing, Digital technologies, or similar relevant field.

Responsibilities

• Act as the point of contact for clients for digital management matters.
• Build strong, long-term client relationships, and maintain frequent contact.
• Address client queries effectively and in a timely manner.
• Analyze the effectiveness of digital campaigns.
• Recommend, design, and implement digital projects to increase their ROI.
• Always work towards those goals.
• Prepare and present reports on their progress.
• Set up a list of KPIs to track for each client.
• Keep abreast of new trends in digital technology.

Requirements

• X years of working experience as a Digital Account Manager.
• X years of experience with Facebook, Google Ads campaigns.
• X years of experience in customer service.
• Sense of ownership and pride in your performance and its impact on the company’s success.
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills
• Great interpersonal, verbal, and written communication skills.
• BA in Marketing or similar relevant field.